The project has delivered all three Iconic high resolution Media Eyes on time with a unique profit share structure that resulted in a self-funding installation for the Client team.
All three media eyes are now used to display advertising messages as well as public information. As part of its project brief, the supplier developed a robust, technologically-advanced control system, capable of driving many pixels over a wide area, to ensure the media eyes operate efficiently.
David Neale, director for Concept Sign and Display Group, explained the significance of its latest installation: “The media eyes at New Street represents our biggest contract win to-date and, following a rigorous tender process, the team was thrilled to bring together its technical expertise, innovative approach and architectural experience on such a high profile project.
“Through the delivery of the media eyes we have also showcased how effectively the team can translate a technologically-advanced concept into a highly practical, ‘buildable’ solution with true commercial viability.”
Sean Morrough, managing director for Concept Sign and Display Group, added: “As a Birmingham-based business we are all incredibly proud to have had the opportunity to play a part in such a major project for the city, and it is exciting to be on site delivering a lasting legacy in the form of three curved advertising displays. It is hoped these architecturally-designed display systems will be vital assets for the city and its stakeholders for many years to come.”
Azhar Quaiyoom, of Q Sustain Ltd representing Network Rail project Engineering, said: “The team supported by Q Sustain has demonstrated a highly effective approach throughout the media eyes project – from the team’s response to the brief and its ability to meet the multiple requirements of the tender process, to the attention to detail shown during fabrication of the media eyes.
The sheer scale and the complex geometry of the media eye LED displays makes them the most innovative example on a Network Rail station. Q Sustain led the way for a unique and unprecedented procurement process for such a unique and technically complicated challenge, providing three iconic screens never seen at a train station before.
